Photo-realism

Illustrations can take your products to a new level far beyond photography and represent them to perfection. No distracting shadows hiding detail or unwanted reflections ... absolutely no blemishes, just a brilliant sheen.

Macpac

As you can see from these catalogue pages, vector illustrations are ideal for explaining technical details which are not that obvious or to describe and highlight the features and benefits of your products.

The Cruncheez

Precision Group's illustrators turned one of Cobb & Co Northwood's most popular menu items into a range of loveable, unforgettable characters. A great way of driving sales, not only are they 'must-haves' for children they can carry the brand and be developed into a series of on-going and long-term promotions in so many ways.

Cartoons

A cartoon approach can add humour and make your message more attractive to any age group. A cartoon can often make your point far quicker than words and, as they are usually vector illustrations, they can be reproduced at any size.

Roll over or click on graphic to stop automation, then use arrows

Some items are hard to photograph and the images they produce are far below a client’s expectations.  In such circumstances illustrations will give a much better impression of your products because the features can be manipulated and enhanced to highlight the benefits of each item.

PRECISION Group has highly skilled staff who can convert such images into very descriptive, finely defined vector drawings.

Vector graphics are constructed by defining and blending shapes, and then selecting colours for each shape. This means that the size of the file remains constant, even though the actual image itself may be huge.  Such images are ideal for large poster and billboard displays as they retain their detail, even on close inspection.